Spearhead Machinery Ltd has announced the agreement of a new partnership with Northern Europe’s largest distributor of agricultural equipment; Danish Agro group. The strategic move will see the Danish based company represent the market leading manufacturer of vegetation maintenance equipment in Denmark, Finland, Norway and Sweden.
In Denmark the well-known Spearhead brand will now be exclusively available through Danish Agros own strong dealer network which includes Almas Agro A/S, Vinderup Maskinforretning A/S, Traktor & Høstspecialisten A/S, A.P. Jørgensen A/S, Ringe Maskinforretning A/S and Røstofte Maskiner A/S in a total of 10 outlets. The Danish Agro dealer network also sell CLAAS machinery as their lead brand, and the Spearhead range greatly compliments this with many of Denmark’s grass seed growers already preferring CLAAS – Spearhead combinations.
In Sweden the brand will be represented by Swedish Agro Machinery, in Norway by Norwegian Agro Machinery and in Finland by Hankkija Oy.
Partnering with Danish Agro group provides Spearhead with a new level of exposure and professionalism in Scandinavia, an area of Europe where the brand has proven extremely popular in the past.
CEO of Danish Agro Machinery Holding, Jens Skifter, is excited by the prospect of the new partnership;
“Spearhead is one of the most respected and established brands in the Danish market place and has been marketed successfully here in the past. We feel that through exposing the brand more effectively across our whole dealer network and more efficiently than ever before in Sweden, Norway and Finland positive growth opportunities are a realistic ambition”.
Director of Sales and Marketing at Spearhead Machinery Ltd, Antony Prince, echo’s those sentiments and is grateful for the opportunity to work with Danish Agro;
“Partnering with Danish Agro group provides the Spearhead brand with the most professional of footings for future development. In aligning with the organisation throughout Scandinavia we ensure that our extensive product offering is represented and supported to the highest standard possible”.
Spearhead Machinery Ltd designs and manufactures Europe’s largest and most professional range of rotary mowing equipment and is notable as a trailblazer in the field of Stubble Management.
In addition the company also manufactures its own extensive range of professional Reach, Flail and Communal mowing equipment which already has a strong following throughout Northern Europe.
For further information on the Spearhead product range contact your local Danish Agro Machinery dealer.